MARKETING AUTOMATION SYSTEM SANOLABOR

BUSINESS SOLUTION

ABOUTTHE CLIENT

Sanolabor was established in 1950. Today, it is the largest Slovenian company for wholesale and marketing of medical devices, medical and hospital equipment, consumables, laboratory equipment, medicines, personal protective products, and dental products.

Sanolabor is also successfully expanding its presence in foreign markets. It operates a subsidiary in Zagreb and supplies selected programs to partners in the markets of Croatia, Serbia, Bosnia and Herzegovina, Macedonia, Montenegro, and Kosovo.

Since 1989, Sanolabor has also offered shopping in its own specialized stores. Today, Sanolabor has 36 specialized stores of the same name, distributed throughout Slovenia, where they offer a variety of products for a healthy and vital life in every stage of life.

The company also has an online store, which offers a comprehensive range of products tailored to health and well-being, including dietary supplements, medical devices, dermatological cosmetic products, over-the-counter medicines, personal care products, nutritional products, and clothing suitable for various health needs.

ABOUT THE PROJECT

At Sanolabor, we have implemented the marketing automation system Active Campaign.

Marketing automation by ActiveCampaign involves a comprehensive suite of tools and capabilities within the ActiveCampaign platform that assist businesses in automating their marketing efforts. This automation helps in streamlining operations and delivering personalized marketing messages across various channels effectively. Here are some detailed features of ActiveCampaign’s marketing automation:

Email Marketing Automation:
- Automated email campaigns that send based on triggers, actions, or time intervals.
- Personalized emails based on user behavior, preferences, and previous interactions.
Customer Segmentation:
- Dynamic lists that segment customers based on their interactions, behaviors, and data points.
- Allows for targeted communications that are more likely to resonate with each segment.
Site and Event Tracking:
- Tracking code that monitors user interactions on your website.
- Captures data on page visits, link clicks, and other actions to inform automation decisions.
CRM Integration:
- Seamless integration with the CRM module to maintain a unified customer database.
- Automation based on sales interactions, lead scores, and CRM data.
Multi-Channel Marketing:
- Beyond emails, automation extends to SMS, social media, and other platforms.
- Ensures consistent messaging across all customer touchpoints.
Automated Workflows:
- Visual workflow designer to create complex marketing funnels.
- Automations can include conditional paths, decision nodes, and timed actions.
Lead Scoring:
- Automatically score leads based on their engagement and behaviors.
- Prioritize leads that are more likely to convert, and tailor follow-ups accordingly.
Analytics and Reporting:
- Detailed reports on the performance of campaigns, automations, and individual actions.
- Insights into what’s working and what needs adjustment in your marketing strategy.

Here are some examples of forms and automations that we have implemented in Sanolabor’s business operations:

Abandoned Cart Reminder – Automatically reminds customers about items they left in their shopping cart.
Repurchase Reminder – Sends timely reminders to encourage customers to reorder products they have purchased in the past.
Reward / Coupon on First Purchase – Offers a reward or discount coupon to customers making their first purchase.
Cross-sell flows – Automated actions and communications designed to promote additional, complementary products or services.

ActiveCampaign’s marketing automation tools are particularly notable for their flexibility and depth, allowing businesses of all sizes to craft highly tailored marketing automations that respond dynamically to customer behaviors and data.

This not only improves efficiency but also enhances the relevance and effectiveness of marketing efforts.

If you also want to shift your company’s marketing and sales into a higher gear, please write to us at info@positiva.si, and we will be happy to dedicate our efforts to your needs.

And last but not least, a client statement:

“We are very satisfied with our cooperation with Positiva. The technical part of the implementation was very smooth, and we also cooperated well in the creation of various automated flows which were activated gradually.

The first results are excellent, for example the “Abandoned Cart Reminder” flow has a CTR of 76% with an open rate of 31% (period Mar-Apr24).”

Lars Mislej, Digital Marketing Specialist, Sanolabor